The Call to Action for a TB-Free India, a nationwide campaign to unite stakeholders across sectors to defeat TB in India, led to 17 partnerships where corporate social responsibility funds have been directed into TB projects.
17
Corporate partnerships
17 partnerships where corporate social responsibility funds have been directed into TB projects.
Initiatives include TB-Free Haryana, a five-year collaboration between Medanta Medicity and the state government of Haryana, which will use high-tech screening vans to extend coverage of TB services and improve understanding of the disease.
The campaign featured events, discussions and conferences to raise awareness of TB in India and encourage high-level support. Noted Bollywood celebrity and TB survivor, Amitabh Bachchan, joined the call, starring in a nationwide public service campaign. Other high-level partners, including Ratan Tata, an India businessperson and philanthropist, and Richard Verma, former US Ambassador to India, along with other leaders from academia, politics, civil society, and more, got involved.
The Call to Action for a TB-Free India also facilitated the formation of the India TB Caucus, which will advocate for more funding, more comprehensive healthcare services and better policies, to reduce the incidence of TB in India. The group is made up of 30 members of parliament from both houses and the legislative assembly.
These activities were supported through the United States Agency for International Development’s (USAID) Challenge TB project, implemented by The Union in India.